Commodity Activism: Cultural Resistance in Neoliberal Times by Sarah Banet-Weiser,Roopali Mukherjee PDF

By Sarah Banet-Weiser,Roopali Mukherjee

Buying (RED) products--from hole T-shirts to Apple--to struggle AIDS. consuming a “Caring Cup” of espresso on the espresso Bean & Tea Leaf to help reasonable alternate. using a Toyota Prius to struggle worldwide warming. a lot of these standard actions aspect to a vital characteristic of latest tradition: the most typical manner we perform social activism is by means of paying for whatever.

Roopali Mukherjee and Sarah Banet-Weiser have collected an exemplary workforce of students to discover this new panorama via a chain of case reviews of “commodity activism.” Drawing from tv, movie, purchaser activist campaigns, and cultures of big name and company patronage, the essays take in examples comparable to the Dove “Real good looks” crusade, intercourse confident retail activism, ABC’s severe domestic Makeover, and Angelina Jolie as multinational star missionary.

Exploring the complexities embedded in modern political activism, Commodity Activism unearths the workings of energy and resistance in addition to citizenship and subjectivity within the neoliberal period. Refusing to easily place politics towards consumerism, this assortment teases out the relationships among fabric cultures and political subjectivities, arguing that activism may well itself be starting to be a branded commodity.

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Commodity Activism: Cultural Resistance in Neoliberal Times (Critical Cultural Communication) by Sarah Banet-Weiser,Roopali Mukherjee


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